Selected work
Founder-operated e-commerce work and prior D2C performance campaigns across paid media, creative, CRO and brand building.
Ads Manager snapshot: 370 website purchases, £40,666.75 purchase conversion value and £14.72 average cost per purchase.
Read the full case studyHow a highly specific maternity-support angle outperformed generic product messaging by speaking directly to one customer problem, one desired outcome and one believable product mechanism.
Read the full case studyHow we restructured maternity product pages around mobile hierarchy, customer objections, sizing, product mechanism, proof and fulfilment clarity instead of simply adding more copy.
Read the full case studyA breakdown of a 30-day e-commerce Meta Ads account where structured creative testing, funnel coverage and disciplined scaling turned ₹1.34L in spend into ₹14.43L in revenue.
Read the full case studyHow a performance-first Meta Ads account used purchase optimisation, budget discipline and post-click efficiency to generate ₹12.03L from ₹97.5K in spend over 30 days.
Read the full case studyA 30-day D2C Meta Ads case study showing how angle testing, ad-set triage and budget discipline generated ₹5.30L in revenue from ₹73.7K in spend.
Read the full case studyHow a simpler Meta Ads funnel built around clear messaging, native creatives and friction reduction generated ₹6.53L in revenue from ₹1.27L in spend over 30 days.
Read the full case studyHow we report performance
BlueSense separates platform metrics from blended business metrics and distinguishes measured outcomes from implementation work. Some projects were carried out in an owner-operator capacity inside founder-led brands. We state that context directly because credibility matters more than making the portfolio look larger than it is.